Now on the App Store

Stop doom spending. Redirect it to your goal.

Amazon at 2am. DoorDash when you're stressed. TikTok Shop mid-scroll. Forgo nudges you before you blow past your cap — and points that money toward the goal you actually care about.

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How it works
LIVE — 30 DAY CHALLENGE · 20 SPOTS

Bet on yourself. Or bet on me.

Pick one merchant you doom spend at. Set a monthly cap in Forgo. Stay under it for 30 days.

If you don't — I'll Venmo you $10 and hop on a 15-min call to figure out where Forgo failed you.
If you do — you're a Forgo Founder's Club member. Free lifetime access when we launch paid.

Join the Challenge →

Only 20 spots. When they're gone, they're gone.

Takes 30 seconds. Rojay reads every one.

No purchase necessary. Challenge open to Forgo iOS app users, US only, 18+. Payment via Venmo at Rojay's discretion. Not a promotion by Apple or any bank. Void where prohibited. Rojay reserves the right to end the challenge at any time.

How it works

Three steps. Zero lectures.

01
Link your bank
Plaid handles the connection — same standard Robinhood, Venmo, and Chime use. Forgo can only read transactions. Takes 60 seconds.
One-time setup
02
Pick the merchants that hurt you
Most people start with the top four: Amazon, DoorDash, Uber Eats, TikTok Shop. Set a monthly cap at each — Forgo tracks every purchase against it.
Two minutes
03
Nudge before, not after
Forgo nudges you before you cross a cap — on your trigger day, at your trigger hour. Every dollar you don't spend rolls toward your goal. You always make the final call.
Always your choice

A tap on the shoulder, while it still counts.

Forgo checks your pace each morning, midday, and evening. When you're trending over a cap, you get a push notification — while there's still time to redirect. Not a lecture the morning after.

Merchant pacing
Over-budget alerts
Morning · midday · evening
Rest of the month
Forgo home screen showing a 'Uber Eats pacing high' nudge and an over-budget summary for the month
How Forgo intervenes

Not one brake. A whole braking system.

The 1-click internet moves fast. Amazon, TikTok Shop, Uber Eats, Shein, Instagram — none of them are designed to slow you down. Forgo is.

1

Caps on your doom-spend merchants.

Amazon, Uber Eats, TikTok Shop, DoorDash — tell Forgo which ones hurt you. Every purchase gets tracked against a monthly cap.

2

Nudges through the day, not after.

Forgo checks your pace each morning, midday, and evening — and the moment you're trending over a cap, it sends a push notification while there's still time to redirect.

3

Home Screen widget.

Your monthly total lives right on your home screen — Forgo works even when you never open it.

Clarity

What Forgo actually is.

✓ Forgo is
A nudge before the impulse buy
A doom-spending pattern-breaker
A redirect from impulse to goal
Calm, ally-tone, non-judgmental
Always your decision in the end
✗ Forgo is not
A budgeting app you'll quit in 3 months
A retrospective tracker (that was Mint)
A dashboard full of charts
A financial advisor
A lecture about your habits
More than a nudge

The dollars you don't spend have a destination.

Forgo Goals tab showing $1,085 forgone this month rolling toward a debt payoff goal
Every dollar you forgo
rolls toward your goal.

Pay off a credit card. Build an emergency fund. Just minimize. Whatever you're working toward, Forgo attaches the money you pause to that goal — and shows your progress in dollars not spent, days closer to debt-free, and weeks of cushion saved.

A real emergency
fund plan.

Most apps tell you to save 3 months of expenses. That's unrealistic when you're in debt. Forgo's Safety Ladder is built around the real order of operations: cover your deductibles first, build one month of runway, attack high-APR debt, then climb the rest.

Forgo Safety Ladder screen showing the order of operations: cover deductibles, 1 month of expenses, 3 months, 6 months, 12 months
The person behind it

Built by one person. In public.

I'm Rojay. I put myself $100K in debt before 30 — student loans, a hardware startup, a fixer-upper — and clawed it down to under $15K in three and a half years by refusing to keep guessing with my money. Now I'm becoming an accredited financial counselor and building Forgo in the open. Follow the build.

Ready to forgo it?

Forgo is live on the App Store. Download free and stop the 2am regret before it starts.

Download on the App Store

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